Letter of the Week
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I recently read a statement that stuck with me: “In the age of AI, your personal brand is your only real asset.” This is both true and deeply problematic. It suggests that in a world of synthetic content, the only thing of value is a carefully constructed, human-centric narrative. But it also implies that this
SEO
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AI VISIBILITY
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Product Management
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OSINT
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PR strategy
About me
I’m Luke Kotlin. I’ve worked in digital since 2018.
I like clarity and solutions that work without needing a TED talk to justify them.
For the past 5.5 years, I’ve worked as an Executive SEO Expert at Revolvermänner GmbH, one of Germany’s leading crisis communication firms.
I’ve improved Top 10 results for CEOs of global market Leaders.
I work with every important SEO tool (the ones with flattering metrics are my favorites).
I’m now creating content for AIs as well.
I believe the term is GEO… or maybe AEO?
That’s me.