Letter of the Week
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Most reputational problems used to start with a headline.Today, many start with a model prediction. A few years ago, someone in a crisis googled their name, scrolled past three ads, scanned the Top 10, and decided whether they should call their PR agency. The workflow was clear. The hierarchy was linear. The panic was measurable.
SEO
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AI VISIBILITY
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Product Management
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OSINT
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PR strategy
About me
I’m Luke Kotlin. I’ve worked in digital since 2018.
I like clarity and solutions that work without needing a TED talk to justify them.
For the past 5.5 years, I’ve worked as an Executive SEO Expert at Revolvermänner GmbH, one of Germany’s leading crisis communication firms.
I’ve improved Top 10 results for CEOs of global market Leaders.
I work with every important SEO tool (the ones with flattering metrics are my favorites).
I’m now creating content for AIs as well.
I believe the term is GEO… or maybe AEO?
That’s me.