Letter of the Week
-
I recently read a statement that stuck with me: “In the age of AI, your personal brand is your only real asset.” This is both true and deeply problematic. It suggests that in a world of synthetic content, the only thing of value is a carefully constructed, human-centric narrative. But it also implies that this…
SEO
×
AI VISIBILITY
×
Product Management
×
OSINT
×
PR strategy
About me
I’m Luke Kotlin. I’ve worked in digital since 2018.
I like clarity and solutions that work without needing a TED talk to justify them.
For the past 6 years, I’ve worked as an Executive SEO Expert at Revolvermänner GmbH, one of Germany’s leading crisis communication firms.
I’ve improved Top 10 results for CEOs of global market Leaders.
I work with every important SEO tool (the ones with flattering metrics are my favorites).
I’m now creating content for AIs as well.
That’s me.